A couple

Our philosophy

we've been where you are. So we created what we wish we'd had.

A man with a baby

Why do we exist

In 2015, Nader AlSalim, our CEO and founder, and his wife decided to have a baby. Unfortunately things weren’t as simple as they’d hoped. After exploring their options, as a lot of couples do, they turned to IVF. The next four years involved four failed IVF cycles in three different clinics in two countries and £50,000 in medical bills. And a lot of pain. The process they went through and how they felt along the way isn’t fair to ask of anyone. And their experience was typical of a broken health care system that often leaves people feeling overwhelmed and powerless. We decided to take on the system and make things better for everyone. Beginning with access. By starting from scratch, we are designing a full end to end IVF experience with the patient in mind.

How we do things

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illustration of people together in unity holding hands

Understand the person behind the patient

By understanding your story and combining these learnings with data from those who have been on this journey before you, we can provide you with a personalised prediction of IVF success.

illustration of family holding a large key

We don't like how insurance works

Insurance is opaque. We tell you your chances like they are and clearly explain what you are covered for. In plain English. We help you build a tailored plan and by insuring you in case things don't go your way, we take a real interest in your success.

illustration of a woman climbing some stairs

Every couple deserves support

Maybe it is just basic information, practical knowledge or you just to be heard. You will be supported every step of the way. We obsess about all the details that will make you more in control.

© 2022 Gaia Fertility Limited. All rights reserved.

Gaia Fertility Limited is a private limited company registered in England and Wales under Company Number 12009812 at registered office address Great Western Studios, 65 Alfred Rd, London, W2 5EU.

Gaia Fertility Ltd (Firm Reference Number 947914) is an appointed representative of Bluefriars Brokers Limited which is authorised and regulated by the Financial Conduct Authority in the UK under Firm Reference Number 604987.